| Abstract: |
| Today, USA banks are working under intense competition from the new generation banks and foreign banks. This is due to the advancement of information technology, which dramatically changes the banking industry. By this, customers are becoming very demanding. The extensive use of technology enables banks to adequately satisfy customers' requirements by adding a degree of variation in the services provided by the
banks with the emergence of Payments Banks services. So, it becomes necessary to study the
nature, features, and extent of Payment Banks' services and their impact on operational performance and service quality.
Despite the increasing importance of Payment Banks' services, the research about Payment Banks in the USA context has been limited. Most of the research was conducted on national and international bases, but awareness and satisfaction of USA customers have not been studied much. In this reference, the present study attempted to analyze
the awareness and satisfaction level of customers towards Payments Banks in the USA. |
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