| Abstract: |
| The rise of social media has transformed the way companies interact with customers, particularly in the business-to-consumer (B2C) context. Information technology (IT) companies are no exception to this trend, with many leveraging social media to promote their products and services to consumers. This research paper examines the B2C marketing strategies employed by IT companies in social media. The paper begins with a literature review of social media marketing and B2C marketing strategies, with a particular focus on IT companies. The review explores the various social media platforms that are commonly used by IT companies, the types of content that are typically shared, and the goals and objectives that underlie B2C marketing strategies. Overall, this research paper provides a comprehensive overview of the B2C marketing strategies employed by IT companies in social media. By analyzing the literature and presenting real-world examples, the paper provides insights into the most effective tactics for promoting IT products and services to consumers in the digital age. The findings of this research will be of interest to marketers, business leaders, and anyone interested in the intersection of technology and marketing. |
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